A pledge to change perceptions and attract new talent.

Think Again is a call to action for forward-thinking organisations ready to create change.

The waste and resources sector plays a vital role in creating a cleaner, more sustainable future. Yet too often, outdated perceptions prevent talented people from seeing the rewarding careers, innovation and opportunities the sector offers.

We're building a movement of progressive employers committed to reshaping how the sector is seen, attracting a more diverse workforce and creating clear pathways for the next generation of talent.

Happy man at waste facility with an Ipad, wearing high vis and helmet

By signing the Think Again Pledge, your organisation commits to:

Together, we can change the conversation.

By working collectively, we can challenge outdated stereotypes, attract new talent, strengthen our workforce and ensure the sector has the skills it needs for the future.

Sign the Think Again Pledge and help build a sector more people can see themselves in.

Young woman talking at a team meeting