A pledge to change perceptions and attract new talent.

Think Again is a call to action for forward-thinking organisations ready to create change.

The waste and resources sector plays a vital role in creating a cleaner, more sustainable future. Yet too often, outdated perceptions prevent talented people from seeing the rewarding careers, innovation and opportunities the sector offers.

We're building a movement of progressive employers committed to reshaping how the sector is seen, attracting a more diverse workforce and creating clear pathways for the next generation of talent.

Happy man at waste facility with an Ipad, wearing high vis and helmet

By signing the Think Again Pledge, your organisation commits to:

  • Reviewing the language, messaging and imagery we use to better reflect the value, innovation and opportunities within our industry.

  • Highlighting the breadth of roles, skills and career journeys that exist across the waste and resources sector.

  • Supporting new entrants, career changers and returners through clear pathways, development opportunities and inclusive recruitment practices.

  • Sharing best practice and helping to build environments where people from all backgrounds can thrive.

  • Amplifying the voices of the people working in our sector and demonstrating the positive impact they make every day.

Together, we can change the conversation.

By working collectively, we can challenge outdated stereotypes, attract new talent, strengthen our workforce and ensure the sector has the skills it needs for the future.

Sign the Think Again Pledge and help build a sector more people can see themselves in.

Young woman talking at a team meeting